Day 273: Fallin for Fall

I want it to be fall so bad, but with the 102 degree weather in LA, it hardly feels like it.

I am obsessed with the fall ad for Target, where the models fall from the sky and switch out of summer clothes into sweaters and coats.

Here’s a look at how it was done:

The song is super awesome too. It’s called Fallin by Connie Frances. Perfect for car rides.

Way to go Target, per usual. Super trendy and creative! Love. :)

Cassie Yearns for Fall Look: Shirt by Helmut Lang, Shoes by Matt Bernstein, Zara pants, Urban Outfitter jewelry.

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